From Yoga to Yachts, Car to Candles, Private Jets to Perfumes, Lorre is the guru of all things luxury.  “Luxury is not just about amassing quantity in life, it is about living life to the fullest.  Luxury is anything we do above simple survival, it is what brings comfort, enjoyment and creates the life memories.  Luxury is for everyone” says Lorre.  “The fastest growing luxury segment is the one that supplies an emotional component. Luxury supplies a very special opportunity to experience something new. It is often educational and can be shared with friends and loved ones. The Robin Leech 80’s excessive decadence, disrespectful wastefulness of resources, and gaudy gluttony is gone. It is now an enlightened approach to living.”

 

Lorre White, an internationally recognized luxury expert, has been on NBC, ABC, Fox National, CNN MONEY and a guest on Sirius radio many times as “The Luxury Guru”.  Her great success on television has lead to an invitation to create the world’s first luxury video podcast channel that was unveiled Feb. 2008. The LUXURY CHANNEL hit featured status in record time. (“Featured” is like “prime time” on network TV.)  You can find Lorre’s LUXURY CHANNEL on iTunes (the world’s largest directory) and on Microsoft/Adobes new Zune.  Lorre is not only a member of several of the most elite international private on line social networking clubs like ASW (A Small World), eVelvetRope, SQUA.RE and Diane Hay, but most of them also air Lorre’s Luxury podcast information to their elite clientele.

 

Lorre White is highly networked in the international arena of luxury.  Lorre is the CEO of White Light Consulting LLC and international luxury marketing consulting company helping their clients reach and maintain the Ultra High Net Worth demographic.  Lorre has worked in many aspects of luxury marketing from modeling, to syndicating thoroughbred race horses, working to create the NBA airline, to managing marketing/sales of the BBJ 737-700’s M-Club for NetJets/Marquis Jets (a jet with 2 bedrooms and 3 marble bathrooms, a dinning room, etc).  She travels the world and will share her insider’s knowledge about the best of the best in all price ranges. Lorre is a recognized specialist on EzineArticles for Luxury Market and has a popular luxury blog www.LuxGuru.TypePad.com .

 
Lorre’s new luxury channel has two video podcasts shows.  The first will be bi weekly called “GURU OF LUXURY” and second will be weekly “LUXURY ON A BUDGET”.  There is something for everyone on both.
 
“Guru Of Luxury” explores everything in luxury regardless of price.  It will includes a 16 video podcast series from the world renown’s Le Cirque restaurants’ wine director Paul Altuna about world class wines from $110 to $6000 /bottle, a series of 6 of the world’s best luxury skin care (great not only for women but also for the fastest growing segment in luxury skincare…. Men), a series with Andrew Block the EVP of the world’s largest watch store, Tourneau, about collecting, wardrobing, & complications in top luxury watches.  Lorre gives information on experience trips like heli –skiing, parachuting, flying planes, race car driving and other exciting unique opportunities.  What are the celebrities and royalty buying their children?  Tune into to Lorre’s Baby Luxuries series.  Lorre speaks with the owner of Newel Arts, America largest high end decorative arts and antiques company.  As always, Lorre will do her popular gift segments, great ideas for when money is no object.  “These are fun just to know about”, says Lorre, “if I had all the money in the world, I would not choose to book the first hotel room in outer space for $4.2 million (opening in 2012), nor with the way I go through them, would I buy a 1.2 million dollar cell phone but it makes me smile to know they are out there.”
 
“Luxury On A Budget” has a monthly wine series of affordable wines under $30 from the owner of Grand Cru Classes, a Long Island wine school.  Lorre answers fan email about the best products, affordable Valentine’s gifts, holiday gifts that give back to charity or are environmentally friendly, other inexpensive ways to bring luxury into your life like the spices, perfumes, best boutique chocolates in the world, etc.  These segments will be about the many ways to create quality in your life for little or no money.
 
“I think that most people will enjoy both podcasts no matter what their income level”, said Lorre, “but I did not want to combine them, as it might give the false impression that luxury is just for the rich.  Luxury is for everyone….it is the art of living.  Don’t just exist…..live!”  Remember everyone defines “what” luxury is differently; to one the thrill of jumping out of a plane is a luxury…..to another that might seem like hell.
 
Tune in and check out the “Luxury Channel” on iTunes podcast under “Society & Culture”.  (Lorre shoots in HD so that her videos are transferrable on to television.)

About Podcasting:

The podcast world has grown up and now even has its own LUXURY CHANNEL.  Media on demand allows you to learn and enjoy the great art in luxury at your convenience.  Downloadable media is expected to replace programmed network TV in 5 years.  The web based media is the frontier, the future, the place all companies need to be.  This medium of the future has now arrived at the level of TV & magazine in both quality of production and content.
 
Podcasting is an intimidating word that just means "on demand viewing" at your computer or you can download it to your cell phone or iPod.  There is a vast library of topics.   The length of podcast varies widely but less than 5 minutes seems to be the most viewer popular. Podcasts or “on demand viewing” allows viewers to watch those things of interest at any time that is convenient to the viewer whether that is late at night or on the train to work or entertaining themselves on long flights with topics they are interested in. Most podcasts are free to the viewer.  Because viewers down load only podcast topics of interest, it make advertising on podcasts a more targeted advertising group. Lorre’s Luxury Channel is a featured channel on iTunes the world’s largest directory. (Featured is like prime time on network TV.)  Microsoft and Adobe launched a competing directory to iTunes this year called Zune and they also invited Lorre to air her Luxury Channel there too.
 

The smart luxury companies are carving out a new niche of high end electronic savvy purchasers on the new web frontier.  Podcasts are more affordable then other media sources, there is little to no production ad expense.  The number of new podcast viewers in increasing rapidly.  It is expected by most media experts that the podcast style of “on demand” will completely take over what we now call formatted network television in as little as 5 years.  Podcasts are "Green" moving people away from the wasteful resources of paper and environmentally unfriendly ink.  Podcasts have an enormous “pass rate”; one study by Dixie Paper found an incredible 29X pass rate where magazines average a zero pass rate. Best of all, a third of each weeks down loads is from the archives making podcasts a more permanent.  Podcasts  reach a larger world wide audience then any other media form.

 If you are interested in more information on Lorre’s Luxury Blog www.LuxGuru.TypePad.com   or advertising on the LUXURY CHANNEL  you can contact her by email off of her www.LorreWhite.com   fan website.

 

www.WhiteLightConsulting.com