When I write articles about the luxury sector, there is always someone that makes a statement that whatever was...
Author Archive for: Lorre White
How secondary markets can hurt a luxury brand and how they are influenced by marketing. In Luxury Marketing is EVERYTHING!
Lorre WhiteCertain luxury items like designer fashion, cosmetics, perfumes, skin care, etc., although in the luxury sector, have predominantly aspirational...
There is very little real luxury media. By that I mean there are very few sources that actually reach...
Sheep & Eagles – The 95% – 5% Marketing Rule of Reaching the Ultra High Net Worth (UHNW)
Lorre WhiteThe world is made up of two kinds of people: sheep and eagles. The two can co-exist, as neither...
Thomas Jefferson would be so pleased with what Steve Case (the founder of AOL) is doing for Virginia wines....
Why Apple is not a luxury-sector brand. Understanding the difference between Luxury and Premium Brands
Lorre WhiteOne low-price-point trend that I get asked about from the media all the time is the merging of technology...
As the only internationally recognized luxury media personality I am afforded many great opportunities and experiences globally. When I...
An Interview with the Global CEO of Rolls-Royce, Torsten Müller-Ötvös, THE MAN BEHIND ONE OF THE WORLD’S MOST ICONIC LUXURY BRANDS
Lorre WhiteCar articles that tell you torque, and mileage, and even the number of stitches in the hand sewn leather...
Almost obliterated by Prohibition in the US, Cider is making a comeback. Lorre White visits Albemarle Cider Works in Virginia
Lorre WhiteI have been covering the extraordinary growth of the wine industry in Virginia, the 5th largest wine producing state in...
Inmobiliaria Estate Agents: Reigning Champions of Luxury Real Estate in Costa Blanca
Totalprestige MagazineInmobiliaria Estate Agents, the leading real estate company serving Ciudad Quesada and its most desirable communities, has once again...
A Tribute to Luxury: Top 100 Winners in Six Elite Categories Announced by Luxury Lifestyle Awards
Totalprestige MagazineLuxury Lifestyle Awards, a renowned global award selecting, recognizing, and celebrating the best luxury goods and services all over...
Softicated, the avant-garde brand of contemporary furniture, lighting, and rugs, has emerged triumphant by earning a Luxury Lifestyle Awards...
Radiance Revealed: Luxury Lifestyle Awards Shines a Light on the Best of 2023
Totalprestige MagazineLuxury Lifestyle Awards, the global authority on luxury and excellence, proudly announces the release of its highly anticipated Winners Guides...
Milton 13 Project Triumphs: Studio Cocoons Sets New Standard in Office Design
Totalprestige MagazineStudio Cocoons, a leading name in the world of interior design, has clinched the coveted Luxury Lifestyle Awards for...
Architectural Visionary Renauto Ferdinand Leads HD Studio Inc. to Prestigious Luxury Award Victory
Totalprestige MagazineLuxury Lifestyle Awards, a prestigious global organization dedicated to recognizing excellence in the luxury sector, has awarded HD Studio...