Baume & Mercier

Baume & Mercier Announces The Launch Of New E-Boutique On Their US Website. Luxury watch brand expands gift giving options with customized personal shopping on their US website.

Baume & Mercier announces the launch of its E-Boutique, an online and over-the-phone personal shopping service. Ideal for those looking to celebrate a special moment by purchasing a truly remarkable gift for their loved one, this unique experience allows customers instant access to Baume & Mercier’s brand ambassadors by simply calling 1.800.MERCIER. These highly knowledgeable individuals walk each shopper through their purchase process, and can speak to any question. From color options to mechanical functions, they help every customer find the perfect watch for their occasion. If preferred, Baume & Mercier will coordinate a personal VIP appointment at an authorized retailer near the customer’s hometown.

With this special white glove service in place, fans of the brand will experience the same unparalleled quality, service and selection that Baume & Mercier is known for around the globe. Signature collections including Linea, Capeland, Classima, andHampton are all now featured in the E-Boutique at

Baume & Mercier’s brand message “Life is about moments,” is evident in their new E-Boutique as it makes gift giving easy as well as enjoyable. It envelops the brands’ values of family sharing, emotional togetherness, rich authenticity and relaxed elegance. This truly exceptional shopping experience begins online and is followed by a personal phone call to ensure the customer finds exactly what they’re looking for, whether shopping for themselves or for a gift; for watches for women or watches for men. “We’re thrilled to offer an engaging experience with our brand by phone. We’ve differentiated ourselves by offering ‘white glove service’ through a team of dedicated professionals. From customized engraving and elegant gift-wrap to private retail appointments, we’re establishing a memorable encounter from start to finish,” explains Rudy Chavez, President, Baume & Mercier North America.

Further, Baume & Mercier just launched Celebrate Giving, a dynamic gift finder tool that lives in an app on the Baume & Mercier Facebook page. With this new app, personalized engraving and free gift-wrapping are sure to create a wonderful holiday experience for all. The gift-wrap is seashore scented, paying homage to the brand’s seaside living inspiration. To shop this beautiful and easy-to-navigate online boutique, the consumer previews the selection at and calls 1.800.MERCIER to complete the purchase.



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