Breitling has chosen David Beckham as the face of its Transocean Chronograph Unitime worldtimer watch. The new campaign establishes a long- term partnership between this innova- tive and historic Swiss brand and one of the world’s most celebrated icons.
Appropriately, given its long-es- tablished ties with aviation, the sky has always been the limit for Breitling. The brand has proved this throughout its history by creating a number of travel watches including the famous Unitime in the 1950s and 60s.
In the spring of 2012, Breitling evolved the Unitime brand into the Transocean Chronograph Unitime. Equipped with the new Manufacture Breitling Caliber B05 featuring a patented mechanism, this worldtimer chronograph has as- serted itself as the ultimate travel watch thanks to its double disk, which enables permanent readings of the time in all 24 timezones, and its ultra- user-friendly crown-operated correc- tion system.
One of the world’s most success- ful sportsmen and style icons, David Beckham stars in the Breitling adver- tisement featuring a highly evocative visual shot by renowned American photographer Anthony Mandler. On the runway of the Mojave Air & Space Port in California, this striking image shows Beckham standing in front of a private jet wearing his Transocean Chronograph Unitime.
“I’ve always been a long-time admirer of Breitling,” said David Beckham. “As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”