Hennessy Celebrates New Original Design Statement By Marc Newson

Internationally Acclaimed Designer Projects Hennessy X.O to a New Frontier with Modern Limited Edition Bottle

In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle’s iconic shape breaks convention and propels Hennessy X.O, the world’s original Extra Old Cognac, towards exciting new horizons. As distinctive as a work of modern architecture, the design amplifies the blend inside – unchanged since 1870 – while placing Hennessy X.O on a modern aesthetic frontier.

Hennessy Celebrates New Original Design Statement By Marc Newson

Newson’s limited edition design gives the signature Hennessy X.O bottle a wholly unexpected twist. Once he had pared the bottle’s shape to its purest form, the designer chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief. These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O bottle.

To reinforce the modern spirit of the new Hennessy X.O bottle, Newson and Hennessy reached beyond the usual confines of spirit bottle design to create a modern gift box presentation. To dramatize the fusion between the blend and the glass, Newson designed a clear transparent gift box, requiring cutting-edge manufacturing. The outer packaging design perfectly conveys Hennessy X.O’s forward-looking spirit. The clear, ergonomic shape is molded in a complex plastic more typically used for perfume bottles.

The limited edition design perfectly complements the Hennessy X.O multi-faceted, sensorial taste experience. Simultaneously both elegant and complex, the original X.O Cognac is aged and blended to be bold, rich and persistent. Hennessy continues to develop modern ways to enjoy the Cognac including serving over ice which releases the liquid’s subtle flavors, particularly the aroma of candied fruit and spicy notes.

 

 

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