In 2012, Jessica Campos wrote a new chapter of her life when she co-founded Marketing for Greatness. Having experienced the World Financial Crisis as founder of a law firm dedicated to construction law, working with prestigious banking institutions, Campos was left feeling let down by the banking and real estate industry to say the least. But instead of focusing on what she couldn’t control, Campos centered her attention on what she could control.
Campos started Marketing for Greatness to help clients grow their profits and brand name. Her success stems from the company’s approach which is far different from many online marketing brands. Using her background as accountant, business manager, and lawyer, Campos and her team use Forensic Marketing to unlock the secrets of growing a brand online.
Since opening the doors to Marketing for Greatness, Campos has grown her company into a go-to online marketer. Campos also devotes her time to teaching other professionals her secrets through classes via My Social University.
In just seven years, Campos has built a marketing company that delivers on its promises. The mother of four and notorious Networking addict sat down to speak with Totalprestige Magazine about Marketing for Greatness and what clients can achieve.
Jessica, you co-founded Marketing for Greatness in 2012. It is a bold name for a company to say the least. Can you tell us about starting the company and its early years?
My company was born in the lieu of me, trying to reinvent myself, after suffering the consequences of a deepening recession back in 2008 when I was working as a real estate attorney with one of the most prestigious banks in Puerto Rico. We didn’t plan for a crash. Seeing my office crumbling and all we had leftover was over $100,000 in debt from student loans. Crying and waiting for a miracle were not options.
I had to transfer my skills. My BBA gave me a background in business, accounting and marketing. My law degree and almost a decade of experience gave me both, content and context to succeed in life.
I named my company Marketing for Greatness, because when you succeed under circumstances when anyone would fail, that’s greatness to me. It’s easy to start a company with funds, with backup from your parents, or with investors. I had none of that. Not just for my marketing company but for my entire life in general.
I’m the first generation that broke the poverty behaviors in my entire family. Nationally, 89 percent of low-income first-generation students leave college within six years without a degree.
I attract entrepreneurs and organizations that want to make a difference in a person’s life. That’s when I get to do Marketing for Greatness!
One of the most unique aspects about Marketing for Greatness is the “forensic” ideology you apply to marketing. How do you do this and why is it so different than other marketing firms?
Every organization, in this digital-everything era, no matter the size, needs 3 components to get revenue: lead generation, monetization, and content. This is where Forensic Marketing is all about integrating the brand and their message with their revenue goals. It’s the monetization component.
- A forensic marketer doesn’t just focus on generating money.
- Their goal is to maximize the revenue that your assets are generating.
- Will create high-level strategies that keep the CEO focused and equipped to measure success over time. This enables their ability to scale their business by knowing exactly what they need to do.
- Will integrate different marketing systems to come up with clear metrics to track.
- A forensic marketer leads media buying campaigns, for example Adwords, PPC, social media ads, outreach marketing campaigns, and traditional media.
- We take full charge of the marketing projects that our clients need. We have professional marketers, educated at expert level, on site that have been with us the entire time. This makes our team a dream team.
In the past you have said, “traditional marketers mainly use vanity metrics”. What do you mean by this and how can that negatively affect companies?
It is so common for business owners and organizations to pursue more reach, more likes, more views, more traffic. However, none of that will pay their bills. That’s the inconvenient truth.
Ninety-two percent of consumers trust recommendations from friends, only 33% trust online ads. So, where exactly is the money? It’s word of mouth marketing. The more I get to humanize a brand so they can have a conversation, just like a real conversation, on social media, the closer I will get from that 92% spot!
Pursuing word of mouth marketing via social media and other digital marketing tactics has nothing to do with big numbers. It’s about profitable content and authenticity.
Jessica, you took a unique route into marketing by starting out as an attorney and later an online business developer. Firstly, what drew you to marketing, and secondly, why make those career changes?
I had to transfer my skills. Quitting wasn’t an option. I was already a mom of two — now four. I had no cushion from anyone and I lost everything. During that painful process I promised myself to never put all your eggs in one basket. I had dedicated my life to one path which was my law career. That was a mistake.
My desire to grow multiple streams of income motivated me to participate in multiple business models until I settled as a marketing consultant. I’m always open for opportunities!
You have written five books over the years. Your most recent is, The 6 Golden Rules of Social Media: The Handbook For Endless Leads. Can you tell us about the latest book and how it can improve a company’s social media reach?
When I first launched my company, my vision was to have a 100 percent online business. I was convinced that I wanted to be a digital nomad and never ever had to talk to humans. WRONG!
A few years into my practice, I realized that I was missing out on big opportunities. I’m in Austin; one of the best cities to live and grow a business in the US. I decided to network locally. I now lead the Society of Professionals & Entrepreneurs- Austin Chapter; one of the fastest networking groups in town with over 2,000 members and counting.
Curious fact: my book was born from a talk that I gave to a convention called More Than Mom. I developed six success tips that everyone could apply to get leads using social media.
Everyone loved how I was able to simplify the complex world of social media marketing by telling them “social media is just like the golden rule. You treat others the same way you want to be treated.” The book is a practical guide that allows anyone to understand the how tos of social media, specifically to build relationships.
A free copy can be obtained here: http://www.marketingforgreatness.com/book/the_six_golden_rules_of_social_media.html
Jessica, you offer a number of courses for individuals seeking greater knowledge in marketing through My Social University. How can learners improve their career aspirations with these online courses?
Great question! Our learners are professionals and entrepreneurs. Our courses help them not only to get a high-performance mindset, but tangible results like:
- My LinkedIn network grew over 150 percent in just 2 weeks.
- I needed to hire an assistant to help with the many meetings I am getting from my marketing.
- I hit my sales goals and got my dream car to celebrate!
- My website gets 40 percent more traffic from social media.
- I have a clear plan to get clients now!
We also help organizations to train their sales and marketing teams. It’s perhaps, one of my favorite things to do. Seeing organizations going from $400,000 to $1M and then from $1M to $15. It’s fascinating.
You regularly post great cutting-edge content on your blog and WebTV show. How can clients translate the information you convey into profits and more money?
I giveaway practical, tangible, and easy to follow strategies. Content these days is a commodity. I love to make myself available and interact with my audience via Facebook live. We have a lot of fun.
My followers can ask specific questions, download scripts, templates, and tools to grow in both, personally and professionally.
With social media being the cheapest and most modern way to market to customers, how important is a good strategy for companies?
Strategy is everything! Without strategy, we don’t have any certainty that the revenue goals will be met. It’s like driving a car with your eyes closed. You’re lucky if you survive!
We have an article where we explain the 7 P’s to a wondrous social media strategy! https://www.marketingforgreatness.com/7pofsocialmarketingstrategy/
In terms of marketing, what are the biggest mistakes companies are making today?
I can speak from the digital marketing aspect. The three mistakes are:
- You won’t believe this, but even when social media has been with us for over 10 years, we still see business owners that don’t value social media marketing as an outlet to get clients.
- Content marketing. They don’t have a content marketing strategy. Because of this, they just share promotions that make them sound like a TV ad. Social media marketing isn’t like advertising. Companies have a hard time seeing it differently. A great content marketing strategy gives the company the ability to communicate not just via social media, but also via blog posts, videos, emails, and even texting!
- Stay in touch marketing. They don’t have a strategy in place that allows them to turn their connections into unique relationships. And let’s remember, 92 percent of consumers trust recommendations from friends, only 33 percent trust online ads. If we build relationships with our contacts, we can truly activate recommendations!
As a forensic marketer, teacher, and expert on the industry, what advice do you have for anyone looking to get into the growing field of online marketing?
This is also a great question! Online marketing is sometimes noisy. You will find so many people telling you to follow X, Y, or Z. I say, stay away from tactics. Whenever marketers advertise that they have “the secret” to make $1m in sales, run away! Nobody holds any secret. Marketing is complex. If you’re getting into online marketing, it’s a great field!
My two cents: Charge your worth from day 1. Just because you don’t have a big portfolio that doesn’t mean that you can’t quantify the solutions you present to your clients. What’s your worth? Explore the marketplace and add more value, instead of do it for cheaper!
Jessica, what is a day in your life like?
A day in my life? Well it depends what day of the week, what week of the month, and what month is!
When you have a business, an active networking group, recurrent events, four children, and plenty of duties as a mom and wife, you must have a master calendar or else things won’t happen!
A regular work-day starts with my personal morning routine. I wake up around 7 am unless my husband is traveling and I’m the one prepping the kids for school. I like to write down my intentions for the day. Double check my agenda, check social media, and emails.
I give myself a full hour to wake up. Then it’s time to get my workout done. I go to my 8:30 am Crossfit class which I’m missing this entire month because I needed to have an emergency surgery. My husband and I workout together so we are back by 9:45 am.
Quick chat, shower, and we are ready for the day!
Most of my meetings are online, so I spend a lot of time on video calls. You will see me with a few notebooks or journals around. I write lots of notes! I also navigate through our home. Sometimes by the end of the day — don’t ask me why it’s a bad habit — I just work from bed.
If I’m not on a video call or answering messages, I’m writing. I write my own proposals, welcome emails to my clients, I type notes from my strategy sessions and send them to my clients. I also handle my own social media messages and my local groups.
So it’s a lot of typing, reading, and engaging with our audience. Then, I pause at 3 pm that’s when the kids come home from school and I turn into a dog walker, taxi driver, and gymnastics mom.
I don’t work at nights unless it’s creative. You might see me multitasking creating images for my Instagram while watching Netflix. I lead monthly events here in Austin, so when it’s event night, I get to go out from 3 pm until 9 pm to host our Happy Hour. It’s amazing!
What is something most people don’t know about you?
Ha! They don’t know that I don’t swim and they can’t believe it because I’m from the island of Puerto Rico and I should know how to swim.
What makes you smile?
When my clients claim victory. I love that!
What scares you?
I don’t know if this is literally a fear. I like to perceive myself as fearless. However, if I’m picking something that scares me: losing sight of my purpose. That is scary. I put a lot of effort in keeping myself “grounded” and centered. Making sure that every decision I make fits in the vision.
At the end of the day, we are growing a business while growing ourselves and our children. It’s a big responsibility.
Do you have any hobbies?
I love my Crossfit community. It’s a daily challenge. I love that I’m constantly reminded to trust the process. I’m not the best by any means.
Which historical figure do you most admire?
I admire Walt Disney. His ability to create a 100-year old vision with no Internet is such an admirable quality. His resilience, story, and how everything transpired to his organization are all remarkable.
Can you share two of your favorite quotes with us?
“A great leader’s courage to fulfill his vision comes from passion, not position.” – John C. Maxwell
“Don’t be competitive. Be creative.” – Wallace Wattles.
If you had the power to change just one thing in the world what would it be?
If I had the power, I would totally eliminate racism from the vocabulary. I believe that everyone is a miracle. I don’t see colors, races, or anything. I grew up on an enchanted beautiful island where we were told to never judge anyone because you never know what’s in your genes.
For more information on Jessica Campos, please visit https://www.marketingforgreatness.com/.