Journey Into The Future Of Luxury. Rolls-Royce 103EX

For over 100 years, Rolls-Royce has been pushing the boundaries of art and engineering. The launch of Rolls-Royce 103EX was accompanied by a week-long exhibition on the future of mobility hosted by the BMW Group, which took visitors on a journey into the cities of tomorrow. The event featured a series of immersive and interactive installations. Visitors were able to journey inside Rolls-Royce 103EX on a 360° virtual reality tour, and discover the design process behind the marque’s first ever vision vehicle. The exhibition also featured vision vehicles from BMW and MINI, each with their own take on the next 100 years.
Next stop: Los Angeles. The journey isn’t over yet. Rolls-Royce 103EX will be making its next stop in Los Angeles in October, as part of the BMW Group Future Experience. The free exhibition will be on from 12 – 16 October 2016 at the Barker Hangar, Santa Monica.