marc jacobs beauty introduces the #castmemarc class of 2017, a global casting call that has awarded five emerging beauty stars as the brand’s new vloggers.
marc jacobs beauty’s first-ever #castmemarc campaign invited aspiring artists to share videos on instagram telling marc what inspires them in beauty and fashion and why they should be chosen for the #beautymarc video series. after sifting through vlogger candidates from around the world, marc jacobs beauty flew 10 finalists to new york to record a makeup application video for a panel of judges, including marc jacobs and marc jacobs beauty global educating artist yvonne macinnis. milk, a friend of marc jacobs beauty, announced the five winners, london-based nathalie sade fontanges from zambia (@nathalie7sade), rhea jacobs from dubai (@therjacobs), lucy garland from australia (@lucygarland), jay from santa barbara (@glamboyjay) and zachary edward from los angeles (@zacharyedward).
the marc jacobs beauty #castmemarc class of 2017 has been awarded a starring role in the brand’s #beautymarc how-to video series. in addition, the artists have won a year’s supply of marc jacobs beauty products, invitations to all marc jacobs beauty influencer events in 2017 and a marc jacobs wardrobe and accessories allowance.