Facebook has billions of active users currently. Facebook has expanded over the years and now it has become the major social media platform in the world. Since it has a large number of active users from all over the world, it is a good platform to promote a business and find potential customers.
Facebook ad campaigns have become popular due to their customizations that allow users to reach a precise audience through it. Such a targeting capability can help the business to reach who they are looking for and indeed it is capable of promoting the business as no other social media can do. But, since there are many targeting options, the Facebook ads aren’t friendly for those who are new to using them. More than 50% of the new ad campaigns fail to achieve their targeted goals due to many mistakes. These are the common Facebook ad mistakes users do when using them.
Not having a clear objective
There should be a measurable objective for a Facebook campaign. A campaign can be looking to get new page likes, drive traffic to a website, user engagement to a post or content, email opt-ins, on-page sales, etc. The objective should be precise to clarify what you are aiming at through the Facebook ad campaign.
Wrong target audience
There are more than 2 billion users on Facebook. If you failed to select the people who want you to reach, it will be a waste of funds and resources. Imagine if there is a new business only limited to a particular location. If the business is running an ad campaign, there is no point in targeting people outside the area. The target audience should be the users that can have an interest in your products or the brand and who can get them online or by visiting the place.
Wrong ad type
Different ad types appeal to different audiences and products. The ad types can be photos with captions, videos, slideshows, collections of videos and images, etc. Using the wrong ad type will lead the ad campaign lead down the drain.
Users on Facebook use different devices to access it. The content you use in the ads should be well optimized to support any device. Using the wrong image sizes, video resolution can make the experience rather unappealing for the users.
The content on the Facebook ads should be matching the audience you are targeting. If the content isn’t eye-catching and not up to date, the users will not be interested in checking the ad and exploring more. Using a viral meme template or a creative gif can help you reach more people than using an image with some text on it.
Running too many ads
Running several ads for the same target can cause people to find the Facebook ad repetitive and irritating. Running too many ads at the same time can be confusing. On the other hand, as a beginner, it is important to stick to the budget and limit the number of ads accordingly.
As a beginner, it is necessary to do good research about the Facebook algorithm and then plan the ad campaign accordingly. With a clear vision, you can make your business popular and profitable through Facebook.