IN THIS ISSUE

COVER STORY

Featuring Asel Abu-Alshaeer

Shehed Bakery’s mission is to share the Iraqi culture, heritage, and lifestyle with all the curious minds in the U.S. and the world. We aim to teach others by introducing Iraqi baking and publishing knowledge articles about the country. Most Iraqi pastries and sweets feature healthier ingredients such as sesame, dates, nuts, and cardamom, all of which provide exciting and unique flavors that are not commonly available in the market.

” Our customers are very diverse and come from different backgrounds. The reception to Shehed Bakery was well beyond my expectations. Customers expressed how much they love our flavors in many ways, including coming back for more.

I saw the impressed faces of our customers the moment they took a bite of our Madgooga; or when they noticed the low sugar amount per serving in other products. I heard shouts in the market just a few minutes after I sold a pack of our Baklava “this is the best Baklava ever!” I received thanks and compliments from many customers for making such flavors available in the market.“

AND MUCH MORE IN LUXURY LIFESTYLE AND BUSINESS…