COVER STORY

Featuring Djanillie Joseph

Djanillie’s Beauté launched in late 2019 and it didn’t take long for the fledgling company to run into its first major hurdle, the COVID-19 pandemic. Founder and CEO Djanillie Joseph knew she couldn’t stop before the brand got fully off the ground, however. The Haitian-born business owner has entrepreneurial blood running through her and a never-give-up attitude.

Now, with 2020 about to end, Joseph recently celebrated Djanillie’s Beauté’s one-year anniversary. How did Djanillie’s Beauté reach its one-year anniversary while hundreds of small and medium sized businesses closed? The company found its niche quickly by offering high-quality hair and beauty products.

“We are proud to be black owned and we want to give back, not just to the black consumers, but to everyone that can benefit from our products. The beauty industry has no limits. I believe that it will continue to grow and Black/African Americans are major contributors. Yes, I do believe there is a lack of brands out there that can appeal to the black consumer or there is a lack of advertisement. In 2019, the black community spent more than $1.2 billion in the beauty industry alone and that number is projected to hit $1.5 billion by 2021. Personally, I feel the need for more black-owned beauty brands appealing to not just the black community is necessary.”

AND MUCH MORE IN LUXURY LIFESTYLE AND BUSINESS…