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Image credit: Christine Nicole Photography

COVER STORY

Featuring Dom LeRoux

For some companies, environmentally friendly and sustainability are merely marketing buzzwords but, when it comes to Lucky Penny Candles, these taglines embody the spirit and vision the company has for a better world. The makers of unique, environmentally friendly products, Lucky Penny Candles’ Dom LeRoux sat down with us recently to discuss the importance of candles within the larger cultural space, the need for sustainable practices, and how melding the art and science of marketing and messaging has allowed Dom to build the firm from the ground up into the success it is today.

“Kindness and gratitude have been important in my life and something I have been working on improving since I was a teenager. By the time I reached middle school, I already read a few books about practicing positive thinking. Someone said do good things and good things will happen to you and I agree with that statement. Life is like a boomerang. Whatever we put in we will get back in return and I believe when you do positive things it comes back your way somehow. And it feels good to be positive in people’s lives. I experience a sense of reward by making people feel special. In fact, one of our main slogans is “Make someone feel special today!”.“

AND MUCH MORE IN LUXURY LIFESTYLE AND BUSINESS…