COVER STORY

Featuring Philippe Hoerle-Guggenheim

At the crossroads of technology and art stands Philippe Hoerle-Guggenheim, a pioneer of merging art and science and an advocate for new, innovative technologies such as artificial intelligence and fractional, tokenized ownership of major works of art. Just as the Internet broke down the gates between the masses and information, technology will similarly transform art production and ownership, two prospects that both excite and, in part, drive Philippe Hoerle-Guggenheim’s mission to bring cutting-edge art to the world.

” Blockchain technology has already become part of some art transactions, meaning transactions that are recorded and minted. Artists have used technology to create art for centuries, but with the progression of the advancements from technology, the potential of creating even more impressive artworks i.e. sculptures has expanded. I largely focus on the use of technology to create digital art that can later be printed or remain an intangible and shareable art form.  I see art all around us, in the design of cars, watches, houses and everything we see digitally.  I believe the definition of an artist has become extremely transcendent.  Da Vinci himself was a scientist first, and an artist second.“

 

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