COVER STORY

Featuring Sherrie Handrinos

Marketing is about more than just getting a message out – it’s about crafting an image, conveying a dream, and shaping reality as we know it. If that sounds a lot like high art, you’re not alone, but it’s also a science and a field that seasoned entrepreneur Sherrie Handrinos has mastered as the President & CEO of Boost One Marketing. Starting out overseeing football camps and programs for the NFL and then branching out into further collaborations, Boost One Marketing now has a portfolio of partnerships ranging from the aforementioned professional sports league to corporate clients. Founding Boost One Marketing after graduating from college in Michigan, Sherrie Handrinos was previously the youngest person ever to achieve the level of Executive Regional Vice President at Arbonne International at the age of 19.

“What is crazy is that we have never “recruited” a celebrity or professional athlete client. All of our clients came to us through a referral or they may have attended an event for another client that we oversaw and wanted us create something for them as well. I think what drives them to work with us is that we genuinely care about their brand and their cause. We want to be sure whatever they love is what we focus on growing and executing to the fullest extent of their vision. One athlete that allowed us to be very creative was NFL Linebacker, Stephen Tulloch, whom we have worked with since 2011. He had a passion for children that were raised by a single parent and providing them with educational tools along with childhood cancer.“

 

AND MUCH MORE IN LUXURY LIFESTYLE AND BUSINESS…