IN THIS ISSUE

TOTALPRESTIGE MAGAZINE - On cover Steven Page

PHOTOGRAPHY: Kevin Alvarez

COVER STORY

Featuring Steven Page

“I am working in the financial field, bringing marketing together with digital and IT. Being a CMO, CDO, and CIO, I can have the tools and teams to have the upper hand in marketing. I have spoken about this at several conferences, and most of my peers agree. Having all these departments and teams working closely together makes sense. I am aligning business and technology strategies. The CMO focuses on marketing and customer experience, while the CIO oversees technology infrastructure and operations. By working together, you can align the business objectives with the available technology, ensuring that the right tools and systems support the company’s marketing strategies.

The collaboration between the CMO, CDO, and CIO is essential to bridge the gap between marketing and technology, align business goals with technology capabilities, and drive innovation, efficiency, and effectiveness in marketing strategies and operations. So why not combine both, hire the right people, and have all three departments under one leader? This is the future of marketing, no matter what business you are in.”

 

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