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COVER STORY

Featuring Vlad Drazdovich

We had an interview with the Vice President of Red Banyan, Vlad Drazdovich. Red Banyan is a global crisis communications management and PR firm that helps organizations and individuals navigate high-stakes sensitive situations where their bottom lines, reputations, and even their very livelihoods are threatened. As we understood during the interview, their work isn’t simple and is more nuanced and complex than it might seem.

Vlad described a few of their recent engagements to give us examples and a clear understanding of how Red Banyan assists its clients. 

“As a crisis communications agency, we often help organizations and individuals navigate high-stakes sensitive situations where their bottom lines, reputations, and even their very livelihoods are threatened. In such cases, the Red Banyan team helps clients tell their stories in the most effective ways possible. However, crisis management is not our only specialization. We also work with numerous clients whose goals are to garner positive media attention and position themselves as leaders in their industries. “

 

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