COVER STORY

Featuring Shepard Doniger

Public relations is an art form and it takes a true artist to work with brands and connect them with consumers. Shepard Doniger is one of the recognized artists of the PR industry and has been honing his craft for the last 30 years.

Doniger’s portfolio is filled with campaigns for some major players in business. Visa, the former Bank One, Braun, and Seiko are just a few of the names that Doniger has worked with over his career building PR and marketing campaigns.

“Our clients can expect a full-array of communications and social media services. However, for me it always starts with the messaging and matching the right message to the most important audiences for each client. How that message is delivered and through what channels are also essential factors. Some clients come to us with products they want to promote in specific markets and among certain audiences. Others come because they want some crisis communications planning or may be involved in handling a crisis situation. It may sound cliché but each client comes with unique needs and while they may mimic to a degree something we’ve done before, I have found that in the end, no two clients’ needs are exactly alike and the lessons from all of them often find their way into each assignment we handle.”

 

 

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