Rachel Czyzynski wanted to build a public relations and marketing company with a heart. Her creation was New Light Communication, a company that works with ethical brands and startup businesses. Czyzynski wanted to help these companies reach new people and get the recognition they rightfully deserve. Located in Englewood, Colorado, New Light Communication works with companies who are defined by their morals and not by money.
New Light Communication prides itself on taking its unique clients and spreading their messages to the public. New Light Communication has worked with a number of companies striving to make positive changes to the world. With a strong mission to work with ethical brands and startups, New Light Communication is helping companies build a better tomorrow.
Recently, Czyzynski sat down to tell Totalprestige Magazine all about New Light Communication and the work it does.
Rachel, can you please tell us about New Light Communication and the services you provide?
New Light Communication is a full-service marketing, PR, and communications company. We help our clients increase consumer awareness and create brand recognition. We specialize in partnering with ethical brands and startups. Our mission is to share the stories of these amazing brands to help them be seen and heard.
Can you tell us how your career began and what some of the highlights have been?
I have a background in both sales and marketing, so I have always had that unique understanding of just how important strong marketing presence can be for a company and their overall sales growth. I discovered long ago, however, that my passion was on the marketing side and focused my career on just that. Once I began to follow my passion, the path sort of created itself and here we are today.
What moment in your career do you look back most fondly on?
I would have to say the moment I decided to branch out and start my own business. It was always important to me to give each and every client the attention and commitment they deserved and I knew I could only truly do that on my own terms. Now, I have the freedom to work with my clients how they deserve. I control the time and effort spent on each client, so I know they are getting the best possible results.
Rachel, please tell us what makes New Light Communication unique and stand out from competitors?
The reason I started New Light was because I wanted to offer 100% support for my clients and partner with brands that stand for something. So many companies nowadays are making decisions based on ethical choices and I wanted to help share their stories. We believe that these companies will pave a better future for us all, and it makes us proud to know we stand behind them and support their growth. There is a huge need for more ethical businesses in this world, and we want to continue to tell their stories and share their brands.
Were you ever influenced by other entrepreneurs?
I wouldn’t say I was ever influenced by any individual entrepreneur, but I would read stories about people disturbing whole industries by doing something differently and I knew I could do the same. I have always been passionate and driven, and I saw similar characteristics in these stories and knew I was meant for more to help see a positive change in the marketing world.
Instinct versus expertise: Which is more important and why?
In my field, you really need both. You need the instinct to run with something and find a fun and interesting way to tell the story to catch people’s eyes, but you also need expertise of how, when, and where.
How do you find inspiration?
I find inspiration in my clients’ stories. Each in their own right is trying to bring something fresh and new to their perspective industries and I find it inspiring to see their desire and commitment for change.
What’s next for New Light Communication?
We want to continue to support the brands we believe in. If we can help grow the awareness of these ethical businesses and inspire others to join, all of our efforts will have been worth it.
Rachel, what drives you?
I believe in people and I believe in change. I am driven by the possibilities of tomorrow. People need to work together to see a better future, and we are doing our part by helping to share these stories.
What makes you smile?
When I see our efforts pay off for our clients, I have to smile at a job well done. My only goal is to boost their brand, and when I see that happen, I know we have another story told and another happy client.
What scares you?
It scares me to think that if we don’t support the businesses trying to make positive changes today, that tomorrow might be an even uglier and scarier place to live.
What is your greatest achievement?
My greatest achievement has been to leave behind the comfort of working for a large company and having the courage to start my own business, so that I can work with and promote clients and brands I can be proud of.
What is your secret talent?
I think, if I didn’t go into marketing, I would have gone into event planning. I can throw a pretty amazing party at a moment’s notice, and I love it. I love hosting. At one point, we had so many friends and family staying with us all the time, I had a guest sign-in book in our guest room. It was kind of a joke, but kind of wasn’t. We host almost every holiday as well. There’s just something really satisfying for me to see 15 of my closest friends and family come together in my home and be so happy.
Which historical figure do you most admire?
There have been so many incredible women who have helped to create the world we live in today. A world where anyone can do what they want without limitations. I think of women like Amelia Earhart who was not only ahead of her time being a female aviator, but pushed herself to break barriers for the entire aviation industry. I admire those who have stood up for what they believe in and not let others hold them back.
Rachel, do you have any hobbies?
I love to cook. I’m not much of a baker, but I could probably go on one of those cooking shows where they give you a basket of random stuff and you create a meal. I love the creativity that comes out of me in the kitchen.
What are you never without?
I wish I could say I wasn’t, but I am completely attached to my laptop. I run my entire life from there. I also have a mild addiction to chapstick, and never leave home without at least two on my person.
Can you share two of your favorite quotes with us?
“You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose. “ – Dr. Seuss
“The secret of change is to focus all of your energy not on fighting the old, but on building the new. “ – Socrates
What advice would you give to anyone starting a new business?
Working for yourself is harder than working for anyone else, because only you are responsible for your outcome and your success. There is no one to blame but yourself and no one to keep you on track but yourself. I started with small goals so I could feel success early on and made bigger goals as I went. If you set your goals too big at first and feel like you’re not reaching them, you may have a hard time staying motivated and driven. Now I set short and long term goals to keep me going at all times.
For more information on Rachel Czyzynski and New Light Communication, please visit www.newlightcommunication.com.