Rory Swikle joins MWWPR as Senior Vice President of CorpSumer. In his new role, Swikle will be responsible for identifying how new and existing clients can evolve to more closely address and assist “CorpSumer” brand activists who believe a company’s actions and reputation are just as important as the products it makes. Swikle will additionally support MWWPR staff through education on how to create best practices to impact this core demographic.
A significant and growing consumer segment identified by MWWPR last year, the CorpSumer holds higher brand loyalty than previous generations, moves beyond advocacy into activism and makes up over a third of all Americans.
