If you run a business page, or if you’re simply an avid Instagram user, you may have received an alert from the app suggesting that you switch your account to one specifically designed for businesses.
But, what does changing over to a business account mean? In this article, you will learn the added features for business Instagram users as well as a suggestion on when to use it and when to avoid it.
One of the most important things that comes with an Instagram account for business is the access you will get to analytics, particularly in the way of your Instagram story.
When you switch your profile over to a business account, you will be able to see where your viewers live, their age range, sex, and even the times when viewers are most active on your account.
If you’re a business owner, this can be a valuable tool to help you gauge which posts perform the best while helping you determine your target audience. It can also be valuable for your monthly social media reports, if you have to submit those during any meetings your company may have.
If you’re looking to advertise your business or yourself on Instagram, switching to a business account is the best way to do it! You will be able to easily create ads and promote existing ones.
For businesses, this is a great way to get recognized by customers who will love your product or service, as the advertising option will allow you to customize your audience.
THE CONTACT BUTTON
Of course, everyone is aware that you can add a link to your bio, but an Instagram business account allows you to add a contact button beside your profile picture. When you move your contact information elsewhere, you open up some space in your bio for more information on your company, or for a link to you or your company’s latest blog post.
LINK IT TO YOUR FACEBOOK PAGE
Facebook owns Instagram, and the company has taken that business opportunity seriously by allowing you to link your company’s Facebook page to the account. This allows you to share ads across both platforms, and also lets you share Instagram photos straight to Facebook with the click of a button!
WHO SHOULD HAVE INSTAGRAM FOR BUSINESS
If you’re a business owner, you should definitely have Instagram for business. It gives you a ton of insight into your customers and your reach. But, what if you don’t own a business? Tons of bloggers, YouTubers, and writers have Instagram for business.
But why? Just like it helps business owners identify their target audience, it does the same for those individuals.
So, if you’re a business owner or a social personality, you should be changing your account over to a business account. It is completely free and simple to do! Look for the prompt on the app and follow the on-screen instructions!
Communication degree in journalism, radio, and TV/multimedia. She has worked with local ESPN radio, the Associated Press, and admitopia.com. Gabrielle is an award-winning journalist, receiving a first place award in N.C.