Reddit is famous as one of the trickiest platforms for marketing. It is because of the company secrets Reddit holds, as it has active Redditors from different regions and fields. Reddit business models and Reddit business ideas have served beyond the expectations of businesses around the world.
Unlike the other platforms, Reddit has its unique features such as upvotes and downvotes. It is different from having numerous comments under the main post. Instead of such posts, Reddit has threads that continue with user engagement with their opinions and ideas. Reddit is a social media that lean toward an online discussion that goes beyond highlighted user profiles.
Reddit Marketing Strategies
Begin with honest questions
A business should build trust with its brand name. Therefore, honest opinions and questions are helpful for a business to thrive on Reddit. Making brand awareness and getting valuable information is majorly focused on by asking questions. Many companies use Reddit to study their customers. People tend to post the pros and cons of products on Reddit as it can attract others who have the same experience or have a different opinion. These threads lead to successful discussions as user engagement is higher in them.
Imagine if there is a business that sells furniture. They can use Reddit to get people’s opinions on materials such as wood or steel. Asking this question on Reddit can reveal a lot of information about what people prefer and why they prefer it. Such a discussion will help a business to optimize its production process and decide its future objectives.
Engage in the thread
Once the question of the thread is created, add further comments to continue the thread. People hate to feel neglected or ignored. As a business, there’s no need to act as a celebrity by not answering or engaging with the people who responded to the thread. Don’t forget to thank people for commenting, interacting, and giving their honest opinion on your question. Allocate some time to engage your followers. This will help you to gather followers and grow as a business on Reddit.
Understand the entertainment aspect
The sole purpose of social media is entertainment. All the other aspects such as marketing, buying and selling, and promoting comes after that. Therefore, have a good understanding of the audience and make the posts and Reddit advertisements accordingly. This doesn’t mean that your business has to act like a comedian, make the content entertaining, brand building, and user engaging. Having a sense of humor doesn’t damage your company’s reputation or brand. The secret of using Reddit for business is attracting users. You cannot directly sell any product on Reddit but make brand awareness that affects sales indirectly.
It doesn’t always have to be a Reddit post created by your business to interact with it. When you see the opportunity, make sure you mark your presence there. People hate blatant marketing that includes promoting business in threads where irrelevant, but you can find relevant threads where your products or service can solve a problem. Instead of suggesting someone buy your products, use terms such as “I think this can solve your problem, Hope this would be a good alternative, etc.
Marketing on Reddit is beneficial especially for new businesses to make brand awareness. It cannot be done within a few days but needs time. If you overdo Reddit business marketing, people may think this business only targets their wallets and nothing else matters. Reddit is a great platform for a business that has millions of daily active users if only play your cards right.