Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 35-years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful merger in 2006 with LIME Public Relations & Promotions.

Eric has worked with a wide-range of top-of-their-industry clients including Sony, IKEA, Progressive Insurance, Domino's, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller PR for Dummies – as well as six other titles including Leadership Secrets of the World's Most Successful CEOs (over a million copies sold).

His expert commentary has been featured on Forbes, The Washington Post, The New York Times, HuffPost, CNBC, Fox Business, and PR Week, among others.