“Rooted In Exception” mixed reality will be first seen by attendees at a private Rémy Martin party in Los Angeles on June 15 before rolling out to luxury retail stores and events worldwide. The Rémy Martin mixed reality is also one of the very first HoloLens experiences that is designed for consumers around the world.
The experience was created in partnership with Kazendi, Europe’s leading HoloLens development studio, to allow consumers an entertaining yet educational opportunity to learn how the luxury consumer brand, Rémy Martin, is “Rooted in Exception,” most notably through specializing in making Cognac Fine Champagne.
The user is invited to approach a three-dimensional table on which the HoloLens projects elements of Cognac Grande Champagne and Cognac Petite Champagne vineyards. These two regions, of the six, make up the heart of the Cognac region, Fine Champagne. The mixed reality experience is also accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House of Rémy Martin, where he explains the importance of the terroir in the Fine Champagne region.
Microsoft HoloLens is the first self-contained, holographic computer, enabling people to engage with virtual content and interact with holograms in the world around them. Instead of locking up people in a virtual world, mixed reality brings people, places, and objects from physical and digital worlds together. It combines the thrill of virtual reality with the power to engage with and personalize current surroundings.