The original luxury blended Scotch whisky becomes Club’s Official Global Spirits Partner
Manchester United and original luxury blended Scotch whisky, Chivas, signed multi-year global partnership. The collaboration will see the two global names join forces to celebrate their collective belief that blended is better – in life, football and Scotch.
The partnership will mean Chivas’ portfolio of award-winning blends will be available throughout Old Trafford’s hospitality suites, becoming part of the Manchester United matchday experience. The partnership will also see Chivas branding displayed on digital perimeter boards as well as throughout the stadium.
To celebrate the partnership, Chivas has created a short film, highlighting the unique blend of characteristics included in the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.
Original founding brothers, James and John Chivas, blended their first drop in the basement of their store in Aberdeen, in a story that began in the 19th Century in Scotland. Chivas has since grown into a world-leading whisky brand available around the world.
Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.
Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.
Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year.