After Almost a Half Million Votes Cast, the Coralina Margarita is Crowned as Favorite

After Almost a Half Million Votes Cast, the Coralina Margarita is Crowned as Favorite.

The search for this year’s Patr贸n “Margarita of the Year” began on International Margarita Day (February 22) when Patr贸n selected seven top bartenders from around the world to create their own unique interpretations of a perfect margarita, drawing from local ingredients and cultural inspiration. Those seven recipes were then sampled at bars, restaurants, and Patr贸n events across the globe, demonstrated on weekly Facebook Live broadcasts, available for home delivery via online cocktail delivery service Cocktail Courier, and promoted on MargaritaOfTheYear.com, where consumers were invited to cast a vote for their favorite. Then on April 10, three margaritas with the most votes were selected as finalist contenders:

  • “English Garden Margarita,” with Patr贸n Silver tequila, Patr贸n Citr贸nge Orange liqueur, green peas and earl grey, created by Sophie Bratt from London
  • “Coralina Margarita,” with Patr贸n Reposado tequila, Patr贸n Citr贸nge Orange liqueur, red wine and hibiscus, by Mexico City’s Riesler Morales
  • “High Plains Margarita,” combining Patr贸n Silver tequila, Patr贸n Citr贸nge Orange liqueur, charred pineapple and sage, by Atlanta’s Shaun Gordon

After those finalists were announced, consumers again were invited to vote for their top favorite, and now today, after nearly a half million total votes have been cast, the Coralina Margarita has emerged as consumers’ favorite margarita for 2017.聽

“We obviously didn’t invent the margarita, but with imaginative, talented bartenders like Riesler Morales creating locally inspired interpretations featuring Patr贸n Tequila, we have arguably perfected it,” says Lee Applbaum, Patr贸n’s Global Chief Marketing Officer. “This year’s search for the Patr贸n ‘Margarita of the Year’ included some truly inventive and impressive interpretations of this iconic classic cocktail, and we’re excited that so many people around the world had the opportunity to taste the drinks, engage with our bartender partners, and vote for their favorite. All seven of the margaritas were truly spectacular, but it’s no surprise that Riesler’s Coralina Margarita ultimately triumphed with consumers.”

Inspired by an ocean sunset, the Coralina Margarita combines the oaky notes of Patr贸n Reposado, perfectly balanced with the citrusy flavors of Patr贸n Citr贸nge Orange, together with red wine and hibiscus. Finally, a sugar-salt rim rounds out a truly unique commingling of these unique flavors. To enjoy the Coralina Margarita, look for it on the menu at your favorite bar or restaurant, or make one at home following this recipe:

Ingredients
1.75oz Patr贸n Reposado tequila
.75 oz Patr贸n Citr贸nge Orange liqueur
1 oz fresh lime juice
.75 oz simple syrup
.5 oz red wine (Mexican, or other)
+ sugar-salt rim*

Method
1.聽 Combine Patr贸n Reposado tequila, Patr贸n Citr贸nge Orange liqueur, simple syrup and lime juice in a shaker tin; add ice and shake vigorously
2.聽 Strain into a chilled cocktail coupe rimmed with sugar-salt rim*
3.聽 Carefully float red wine on the surface of the cocktail

*Sugar-salt rim
Pulverize .25 cup dried hibiscus in a spice grinder. Add .25 cup sugar and .25 cup kosher salt, and pulse until combined

“When Patr贸n asked me to help create a margarita to be one of seven to vie for the title of ‘Margarita of the Year,’ I wanted to craft a cocktail that had all of the simplicity and elegance of a classic margarita, yet also incorporated some interesting and unexpected ingredients that marry so nicely with the high-quality and complex flavor of Patr贸n tequila. It’s a drink that harmonizes with Mexican food, and truly reflects my customs and traditions. I’m incredibly excited that so many people enjoyed my recipe, and that it will now take its place on the ‘Margarita of the Year’ podium!” says Morales, who will receive the coveted “Margarita of the Year” trophy to proudly display at his bar in Mexico City.

To find downloadable recipes for all seven of the #MargaritaOfTheYear contenders, and to view videos, bartender interviews, and cocktail demonstrations (all shot on location at the Hacienda Patr贸n distillery in Jalisco, Mexico earlier this year), please visit MargaritaOfTheYear.com. The site also includes discussion of the margarita’s (often debated) history, as well as conversations and stories about the evolution of this famous classic cocktail.

漏2021 TOTALPRESTIGE MAGAZINE聽- All rights reserved - ADVERTISING TERMS -聽TERMS OF SERVICE - PRIVACY POLICY

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

Sending

Log in with your credentials

Forgot your details?