Edward Kundahl is the mastermind behind BusinessCreator, a company that strives to help others with marketing. Kundahl has developed a one-stop shop for businesses in need of reaching clients. It is a job he relishes as his work directly affects clients and their success.
Kundahl has also authored a very popular book entitled, Local Market Domination: 7 Must Know Strategies to Drive Local Traffic Straight To Your Door. It is a book that shares Kundahl’s expertise in the marketing field, and gives insight into improving a business’s reach.
Marketing wasn’t Kundahl’s first interest, but through a little luck, it has become a career he wouldn’t give up for anything in the world. Except perhaps, a muscle car.
Edward, please tell us about BusinessCreator and the services you provide.
We are a full service local search marketing agency. We provide all services that small to medium sized businesses need to succeed online. Our services include lead generation, local search marketing, pay per call, pay per click, Facebook advertising, mobile marketing, social marketing, video marketing and creation, web site design, content writing, email marketing, hosting, enterprise level emails, and website maintenance and security.
How can BusinessCreator help local businesses to succeed online and dominate their local markets?
In the age of ever changing world of Google algorithm updates and ever-increasing competition, small business owners find it difficult, if not impossible, to get found online. It is costly and time consuming for an average business owner to learn how to run pay per click campaigns efficiently, and to try and understand how to rank in Google organic search, much less find the time to implement the work. We are experts in those processes. We know how to run campaigns efficiently and effectively, reducing the costs for our clients. We take a holistic view. This simply means we do not rely on any one online marketing approach, rather we utilize all the tools available to get our client’s business found online. We are not just dealing with a website as a single entity to be found. We want the business to be found in all possible locations a potential customer is found.
Edward, please tell us what makes your company stand out from competitors?
I think our multiple level approach and ability to efficiently and cost effectively deliver results puts us well ahead of our competitors. I also think our greatest asset is our customer support. We answer our phones and respond to email as soon as possible despite the time or day. Nothing is more frustrating for me than to have to wait days for support from a vendor. I do not want my clients to feel that frustration when they deal with us.
Can you tell us how your career began and what some of the highlights have been?
I have multiple degrees in biological sciences, molecular and cellular biology. I have numerous publications in peer reviewed journals and have several patents in biological techniques. That was basically my first career. I was influenced by a co-worker to get into sales and marketing. It was the dawn of a new industry serving the biological and medical research community. It was a personal relationship and money issues that drove my decision. I decided to give it a year, and if I didn’t like it or didn’t excel at it, I would go back to research. I loved it. Every day was a new experience, talking to different researchers in labs across the country. The downside was a lot of moving with each promotion and a lot of travel. The company I worked for was sold, which would have resulted in yet another move. I took the opportunity to settle in Allentown, where I had friends and contacts. I started consulting in Biotechnology. A friend and I spoke about this new “thing” called the internet. We decided to give it a shot and off we went starting my second career. We started as an e-commerce company, built our own shopping cart software, and put up two dozen specialty stores. A merchant account company wanted to partner up for us to provide stores for home-based businesses. It was so lucrative, we shut down our own stores to focus on the B2B business. Somewhere along the line, Google was born and now clients were asking us to help them get ranked. The business continues to evolve from those basic roots of helping other small businesses to succeed.
What was your most rewarding professional experience?
In my academic career, it was having my first paper published. In my second and current, it is an ongoing process. I didn’t think working on the internet would be so challenging and fulfilling. I am constantly learning new things about business, people, and technology.
How do you find inspiration?
Clients’ successes inspires me, and knowing I had a helping hand in those successes.
What is the most challenging part of your work?
Our days are never routine. Clients look to us for help with technology that befuddles them at times. Even though it is not part of what we get paid to do for them, we do it because we know how and they appreciate the extra tasks we perform for them to make their life easier.
What do you have your sights set on next?
Staying ahead of the curve is my biggest goal and challenge. I like to bring on new services to stay fresh, and to provide the latest technologies that will benefit my current clients and hopefully bring new ones onboard as part of our growing family.
Were you ever influenced by other entrepreneurs?
There are several. Most of them are not personally known to me, only through their blogs or e-books or webinars. I try to learn as much as I can from others.
What is a day in your life like?
Up early, to bed late. I am at my computer, working away on client projects or my own marketing initiatives.
What makes you smile?
When a client emails or calls and thanks me for my help.
What scares you?
Not being able to do what I love, work.
What is your greatest achievement?
Starting my company and succeeding each day.
What is your secret talent?
I am tenacious. I do not give up. I set my sights on a goal and I drive to it. Not sure if that is a secret talent. I think my real talent is that I am passionately curious.
Which historical figure do you most admire?
Do you have any hobbies?
Muscle cars. My goal is to find the car I missed out on as a teenager and make it into a resto mod.
What are you never without?
Do you have two favourite quotes you can share?
Both by Einstein
Imagination is more important than knowledge.
Imagination is everything. It is the preview of life’s coming attractions.
How do you define success?
Knowing I have helped someone today solve a problem.
What advice would you give to anyone starting a new business?
Work at it, learn from it, keep pushing ahead and don’t worry about yesterday.
Edward kundahl is the author of Local Market Domination: 7 Must Know Strategies to Drive Local Traffic Straight To Your Door. His company, BusinessCreators, can help any business tackle their marketing needs. Find them at www.BusinessCreatorPlus.com.