How design style can influence your home’s value

Whether you’re looking to upsize, downsize or move to a new area, when it comes to selling your home, you want to make sure you are getting as much value as possible out of it.

There are all kinds of ways to add value to your home. Some are big and costly, while others take minimal effort.

How your house is styled might not necessarily add intrinsic value, but it may make the property more desirable among potential buyers.

But do your interior design tastes match up to those that are the most popular? Let’s take a look.

How important is interior design to house buyers?

Many people see houses that they are buying as blank canvases, with plans to put their own stamp on things once they have the keys.

However, for many others, the current décor offers a chance to picture themselves living in the space. A study by fitted furniture specialists Hammonds found that a notable 40% of surveyed Brits said that finding a home that was already styled to their taste was a house-hunting priority.

Kirsty Oakes, Head of Product and Marketing at Hammonds Furniture, added: “It’s important for house hunters to picture themselves living in a potential new home.

“So, it’s only natural that they might be drawn to houses that are decorated either in a style that’s to their tastes, or in a minimalist design that instead allows them to imagine how they might decorate the rooms themselves.”

What popular trends are homebuyers looking for?

Want to know if your existing style is a winner with as many potential buyers as possible? Or are you looking to redecorate before marketing a property and want to hit the right notes?


Neutral colours, limited amounts of decorative elements and open spaces produce clean and crisp areas that promote feelings of calm and peacefulness.

Minimalism is clearly a trend with a lot of power behind it. Its hashtag has 327.5 million views on TikTok alone! The survey also found that the average brit would be wiling to pay £3,600 above the asking price for a home with the aesthetic, whilst 11% of those surveyed would pay a whopping £5000 above asking!


Detractors of minimalism are put off by a sterile and clinical vibe, so maximalism offers the alternative.

Loud and colourful shades are purposefully clashed with vibrant patterns, with no room left for doubt as to the personality of the room’s owner.

Whilst this style can make for a unique home, it’s worth noting that 32% of house hunters would offer below asking price for a maximalist style home, with 31% also claiming they’d pay less for similar bohemian and art deco styled homes.


Scandi styling offers a bit more leeway than minimalism, although many of the principles are shared including toned-down colour palettes and areas where space is allowed to dominate rather than fixtures and fittings. Scandi could be a good style to consider for your own home if you’re thinking of selling soon as 33% of those surveyed claimed they would offer above asking price for this style.

Comfort and cosiness are crucial to Scandi style, however. Many are familiar with the Danish and Norwegian concept of hygge – taking time away from the mad dash of modern life to settle down and enjoy the company of those closest to you.




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