IN THIS ISSUE
Featuring Cody Galloway
“We believe when small businesses succeed, our communities succeed,” that is the motto of Portland-based Proper Strategy, a full-service business and brand strategy company. Founded by Cody Galloway, Proper Strategy has had a mercurial rise since its launch in 2019. Still just a young company, Proper Strategy has enabled businesses in the Portland area to thrive through its rebranding and marketing services. Now, Galloway is ready for his second year and beyond, and as it stands, the sky’s the limit for his exciting company.
“Small business owners operate under many constraints such as limited time, money and resources. Working within these constraints makes deciding what not to do as important as what to do, which is fundamental to any strategic approach. A strategist should be able to lead the client through a process that results in determining key business objectives and what needs to be implemented in terms of branding, people, process, technology, etc to achieve them. While that might sound straightforward, it’s a lot of work to assess things like how to differentiate from the competition while balancing various interests such as short-term versus long-term gains or growth versus profitability.”
AND MUCH MORE IN LUXURY LIFESTYLE AND BUSINESS…
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