Businesses on Twitter have a great opportunity to communicate with both followers and non-followers about their promotions, sales, and more! The newest generation of shoppers visit the social media platform for quick updates and breaking, so it’s important that business owners stay up-to-date on the latest things happening on the platform.
Twitter for Business has rolled out some exciting updates that are sure to make businesses stand out in today’s modern, technological world. Keep reading to learn more.
THE 2020 MARKETING CALENDAR
Twitter for Business is making it easier than ever to plan your marketing content. This calendar includes important holidays and events happening each month. For example, the U.S. and Canada marketing calendar includes Black History Month and March Madness.
The good news is that there are three downloadable calendars available for different regions. Aside from the U.S. and Canada calendars, there is also a calendar for the U.K. and Ireland as well as the Middle East.
TARGETED ADS BASED ON INTERESTS
Interests are what drives Twitter users to find unique content and accounts to follow. Now, you can target your ads based on interests with Twitter for Business. This is beneficial for businesses because, according to studies on Twitter, Twitter users will spend 26 percent more time looking at ads than they do on other social media platforms.
THE TWITTER AGENCY PLAYBOOK
A guide that will answer social media managers and marketing professional’s most frequently asked questions was recently rolled out to help those who live and breathe the world of Twitter daily. Aside from answering the most daunting questions out there, the playbook can also help you plan and create the best and most effective ads for Twitter.
This is a free resource that is available for download on Twitter for Business.
EASIER VERIFICATION PROCESS
Twitter for Business is now offering the coveted blue check mark of authenticity to businesses in various industries. Businesses must simply apply to be reviewed. This is a great way to stand out among other businesses and competitors on the platform. It can also add a level of trustworthiness to your company in the eyes of your customers.
TWEET RESTRICTION CHANGES
Most customers will reach out to businesses first on their social media platforms. This used to be a frustrating task, as character limits would often make it hard to respond to questions appropriately. Gifs and images, along with other files, would impact the character counts, making it nearly impossible to respond effectively. These have been changed to allow businesses to operate more smoothly while offering customer service online.
As you can see, there are a number of updates happening right now on Twitter for Business that all businesses need to learn more about. Many of these updates will help social media managers and social media marketing executives learn the best way to use Twitter for communication with customers and for building effective ad campaigns that are attractive and bring more business to their companies.
Communication degree in journalism, radio, and TV/multimedia. She has worked with local ESPN radio, the Associated Press, and admitopia.com. Gabrielle is an award-winning journalist, receiving a first place award in N.C.