When I write articles about the luxury sector, there is always someone that makes a statement that whatever was...
How secondary markets can hurt a luxury brand and how they are influenced by marketing. In Luxury Marketing is EVERYTHING!
Lorre WhiteCertain luxury items like designer fashion, cosmetics, perfumes, skin care, etc., although in the luxury sector, have predominantly aspirational...
There is very little real luxury media. By that I mean there are very few sources that actually reach...
Sheep & Eagles – The 95% – 5% Marketing Rule of Reaching the Ultra High Net Worth (UHNW)
Lorre WhiteThe world is made up of two kinds of people: sheep and eagles. The two can co-exist, as neither...
Thomas Jefferson would be so pleased with what Steve Case (the founder of AOL) is doing for Virginia wines....
Why Apple is not a luxury-sector brand. Understanding the difference between Luxury and Premium Brands
Lorre WhiteOne low-price-point trend that I get asked about from the media all the time is the merging of technology...
As the only internationally recognized luxury media personality I am afforded many great opportunities and experiences globally. When I...
An Interview with the Global CEO of Rolls-Royce, Torsten Müller-Ötvös, THE MAN BEHIND ONE OF THE WORLD’S MOST ICONIC LUXURY BRANDS
Lorre WhiteCar articles that tell you torque, and mileage, and even the number of stitches in the hand sewn leather...
Almost obliterated by Prohibition in the US, Cider is making a comeback. Lorre White visits Albemarle Cider Works in Virginia
Lorre WhiteI have been covering the extraordinary growth of the wine industry in Virginia, the 5th largest wine producing state in...
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